Less pixels.
More words.
So much to say, so little time.
More Than a Feeling
What makes them (your audience) care? As Aaron Walter puts it in Designing for Emotion, “We’ve been designing usable interfaces, which is like a chef cooking edible food... but we also crave flavor.” Translation: looks get you in the door. Emotion keeps you in the room.
Hooked on a Feeling
Let’s start with the obvious: we are emotional creatures. We buy with our hearts, then justify with our heads. In Designing for Emotion, Aaron Walter reminds us that “emotion is the lingua franca of humanity.”
The “Hooked on a Feeling” series
Introducing “Hooked on a Feeling,” a 5-part blog and Instagram series inspired by Aaron Walter’s Designing for Emotionand powered by a whole lotta heart (and bass line).
What makes a brand memorable?
In the digital age, most brands fade into the noise. But a brand that resonates with its audience builds lasting emotional connections. At BRANDANGO, we design with intention + emotion.
“Don’t let me be misunderstood”
Your brand isn’t just a logo—it’s the full experience people have with your business. From your tone of voice to your email signature, your product feel to your website vibe—it all matters.