More Than a Feeling
Remember those classic iPod commercials?
An OG iPod commercial image from Apple
No logo. No text. All feeling. The imagery and videos said, “This is how it feels to play music with this sleek new device.”
Jack Doyle of PopHistoryDig.com says it best:
“The distinctive marketing art used in these ads also helped Apple to sell tens of millions of iPods and also billions of songs through Apple’s iTunes music store. And this advertising, in some ways, helped Apple move its business to another level, sending it in into the superstar stratosphere of the world’s most elite and profitable companies.”
Looks matter. But Apple employs style and substance. The ads could get someone to stop scrolling, but what makes them stay? What makes them care? As Aaron Walter puts it in Designing for Emotion, “We’ve been designing usable interfaces, which is like a chef cooking edible food... but we also crave flavor.” Translation: looks get you in the door. Emotion keeps you in the room.
Your brand should feel like something. It should mean something. That sense of meaning is what creates connection—and connection is what builds loyalty. People don’t remember your hex codes; they remember how your brand made them feel. Did it empower them? Inspire them? Make them feel seen? Emotional resonance lives beyond the pixels. It's baked into every word, every image, every interaction. It's more than a feeling... and that's the whole point.
So yes, we love good design. But at Brandango, we're here for great experience. One that taps the limbic system and leaves a positive emotional imprint—the kind of brand encounter people carry. Because when you go beyond the surface, you don’t just get noticed—you get remembered.
“Why do we settle for usable when we can make interfaces both usable and pleasurable?”
Together, with AI, we can help you turn the “memorable” knob to 11! BRANDANGO, with our Brand Jam process, can help you efficiently communicate with your audience in your voice, with your emotion.
What are you waiting for?
