The “Hooked on a Feeling” series
Ooga-Chaka Ooga-Ooga,
Ooga-Chaka Ooga-Ooga!
Let’s get one thing straight: branding isn’t just logos and color palettes—it’s a vibe. A feeling. It’s that electric little spark people get when they stumble across your website and think, Damn, this is exactly what I’ve been looking for. At Brandango, we’re here to build brands that don’t just look good—they resonate. And what better way to talk about emotion than through the universal language of pop and rock music?
Introducing “Hooked on a Feeling,” a 5-part blog series inspired by Aaron Walter’s book, Designing for Emotion, and powered by a whole lotta heart (and bass line). Each post takes a well-loved lyric and spins it into a branding truth bomb. From “Hooked on a Feeling” to “Feel it Still,” we’ll show you how emotion is the secret sauce to brand loyalty, resonance, and growth. Buckle up—this ride’s got rhythm.
Get you ready!
“People will forgive shortcomings, follow your lead, and sing your praises if you reward them with positive
emotion.”
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